The internet (in an electrate sense) is the spirit world; a place devoid of physical substance, inhabited by spirits. Spirits are ideas made manifest that will possess you if they can. It is because of this that when entering the spirit world, one dons a mask as the shaman do to prevent possess and the loss of one’s soul.
“A good shaman’s garment is decorated with forty to forty-five pounds of iron; these metallic ornaments are said to resist rust and each possesses a soul.” Many of the metallic elements consist of metal disk “mirrors” that serve a variety of purposes depending on the shaman. These mirrors may be used to “see wandering spirits and to hold helpful spirits, drive off evil spirits who fear their own reflection, or are used like armor to protect the navel or heart from attack by hostile spirits.”
For our own spirit world, the most immediate analogy that presents itself is that of virus protection against computer malware. However, such defenses only protect one part of the human-computer interface. The images themselves, to the extent that they become a kind of spirit that wants something from us, still have the opportunity to affect us.
— Rhetorical Delivery and Digital Technologies